Back in 1986, when Sara Chambers founded Hugger Mugger Yoga Products, she couldn’t have predicted its future. From its humble beginnings of a single strap and pair of shorts, the company has cultivated a worldwide community.
In order to build that community, Sara knew she had to get the word out. Back then, the flagship for any mail-order business was their catalog. But how to begin?
Sara and I knew each other from public classes she attended and I assisted. At the time, my day job was as a darkroom technician for a photographer, Butch Adams. Sara enlisted...read more